ALBUM RELEASE
This is a three-month campaign with a promotion strategy for your new EP or album. We’ll write a press release, gather your press assets and reach out to publications and media outlets to secure the following:
PREMIERES
We will work with a music blog or publication to debut a single off the album. This is usually done in the form of a private Soundcloud or Spotify stream before the music officially released to the public.
REVIEWS
We will send your new album to music outlets prior to its release with the goal of securing album and song reviews.
INTERVIEWS
Part of our strategy will be to secure online and print interviews prior to your release. Interviews will be done via Skype, phone, email and in-person.
FEATURES
We will help coordinate guest blog posts with online and print publications on your behalf. Topics will vary depending on your passions, strengths and interests. Together we will brainstorm topics and areas to focus in on.
EVENT PUBLICITY
We will create a marketing plan for your event our tour, and then work collaboratively with you to execute it. As part of the package, we will write and distribute a press release for your event, with the goal of securing pre and post-event coverage. Optional add-ons include social media management and ad management.
Event publicity can be broken down into three steps:
1
PRE-EVENT COVERAGE
We will distribute a press release announcing your event with the goal of getting news coverage and people talking about it.
2
EVENT COVERAGE
As we get closer to event day, we'll begin to focus on on-site media, coordinating on-site interviews and local media exposure.
POST-EVENT COVERAGE
3
In the final phase of an event publicity campaign, we will follow and track how people were talking about you after the event.
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